YouTube to roll out ads too


	YouTube to roll out ads too

mathewi

4-26-2007 5:53 PM

300 views

tags:

youtube

mathewi says:

Joins Joost at the advertising trough. How will viewers react?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b34f2ad8-5194-407a-a581-5346751e0abf/9A9861C6-A02A-4813-B9C4-B585607D8149/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.redherring.com/Article.aspx?a=22095&hed=YouTube+Lining+Up+Summer+Ads" href="http://www.redherring.com/Article.aspx?a=22095&hed=YouTube+Lining+Up+Summer+Ads" style="font-size: 11px;">www.redherring.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.redherring.com/Article.aspx?a=22095&hed=YouTube+Lining+Up+Summer+Ads"><SPAN>Beware YouTube watchers, ads are coming―as soon as this summer. <O:P _moz-userdefined=""></O:P></SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.redherring.com/Article.aspx?a=22095&hed=YouTube+Lining+Up+Summer+Ads"><SPAN class="articleBody"><P class="MsoNormal"><SPAN>The video-sharing site that was acquired by Google in November is experimenting with the precise length, form, and placement of those ads, and will begin rolling them out this summer, Suzie Reider, head of advertising for YouTube, told an audience at the Ad:Tech conference in <ST1:CITY _moz-userdefined="" u1:st="on"><ST1:PLACE _moz-userdefined="" u1:st="on"></ST1:PLACE></ST1:CITY></SPAN><ST1:CITY _moz-userdefined=""><ST1:PLACE _moz-userdefined=""><SPAN>San Francisco</SPAN></ST1:PLACE></ST1:CITY></P></SPAN><SPAN> Wednesday.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.redherring.com/Article.aspx?a=22095&hed=YouTube+Lining+Up+Summer+Ads"><SPAN>“We’re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content,” Ms. Reider said.<O:P _moz-userdefined=""></O:P></SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.redherring.com/Article.aspx?a=22095&hed=YouTube+Lining+Up+Summer+Ads"><SPAN>The idea is to generate long-promised revenues that Google can share with the more than 1,000 “premium” content creators whose video material is available on YouTube, Ms. Reider said. <O:P _moz-userdefined=""></O:P></SPAN></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9A9861C6-A02A-4813-B9C4-B585607D8149/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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