Todd Oldham Leads Old Navy Makeover


	Todd Oldham Leads Old Navy Makeover

trendagitator

9-24-2007 2:35 PM

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tags:

old navy, todd oldham, debra stevenson, fashion business inc.

trendagitator says:

As industry insiders debate The Gap's struggle for solvency, Todd Oldham's recent appointment as creative director for Old Navy receives mixed reviews. Thanks to Leslie Ernest for including my two cents in this LA Times article.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/f2a16d80-ffae-456a-9ddf-725deeb73e63/99080F0C-0DDF-460E-AB67-90DE4E507149/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.latimes.com/business/la-fi-gap22sep22,1,5411800.story?ctrack=1&cset=true" href="http://www.latimes.com/business/la-fi-gap22sep22,1,5411800.story?ctrack=1&cset=true" style="font-size: 11px;">www.latimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-gap22sep22,1,5411800.story?ctrack=1&cset=true"><DIV>
				Gap Inc. is hiring celebrity designer Todd Oldham as design creative director for its struggling Old Navy chain.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-gap22sep22,1,5411800.story?ctrack=1&cset=true"><DIV>"He's really become a brand in and of himself," said Debra Stevenson, marketing committee chairwoman for Fashion Business Inc. in Los Angeles.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-gap22sep22,1,5411800.story?ctrack=1&cset=true"><DIV>Stevenson thinks enlisting Oldham makes sense.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-gap22sep22,1,5411800.story?ctrack=1&cset=true"><DIV>"I think it's a thoughtful, strategic alliance, and it could be very exciting to watch him put his spin on the Old Navy brand," she said. "I certainly think it's a match because of his exuberant youthful style."</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.latimes.com/business/la-fi-gap22sep22,1,5411800.story?ctrack=1&cset=true"><DIV>But the executive director of the California Fashion Assn. gave a thumbs down to the appointment of Oldham, who in the past has considered himself a textile designer first and foremost and has not focused on apparel in recent years. It would have been smarter to find a fresh, young apparel designer, Ilse Metchek said. </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/99080F0C-0DDF-460E-AB67-90DE4E507149/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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