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One in 10 Young Adults Watches Online TV Each Week
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12-1-2008 8:08 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/53d5e59d-df29-4413-bd95-cb122a594217/990010B1-4BB4-48F5-BF1B-ADAB6755D7BC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008jpg/" href="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/">One in 10 Young Adults Watches Online TV Each Week</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008jpg/"><P> More than one in 10 (11%) young adults age 18-34 now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age counterparts, <A href="http://www.knowledgenetworks.com/news/releases/2008/111908_onlinetv.html">according to</A> new data from <A href="http://www.knowledgenetworks.com">Knowledge Networks</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008jpg/"><P>Specifically, the 18-to-34 “leading-edge media group” - defined by their increased weekly viewing of TV programs online - has grown from 10% of the overall age group in Fall 2007 to 12% in Spring 2008, Knowledge Networks said. This group spends 80% more time online than the general 18-to-34 population, and 16% more time (about 1.25 hours per day more) with media in general.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/2DFE735C-2C0F-4E37-B2DD-56AA9E043E90" alt="knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/one-in-10-young-adults-watches-online-tv-each-week-7003/knowledge-networks-online-tv-watchers-distribution-internet-time-activity-2008jpg/"><li style="margin-left:16px;padding-left: 0px;"> Daily time spent with the internet and TV is about equal – about 3.5 hours for each</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/990010B1-4BB4-48F5-BF1B-ADAB6755D7BC/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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