Advertising in library books -BBC, 11/07


	Advertising in library books -BBC, 11/07

readforpleasure

11-7-2007 11:04 AM

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library, marketing, books, rfp

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/649ffdd5-e5a5-4f5b-a321-2ef8a11b75cd/97A0FF03-1106-476F-A0DD-8A1FBEA6D7BD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://news.bbc.co.uk/1/hi/uk/7075262.stm" href="http://news.bbc.co.uk/1/hi/uk/7075262.stm" style="font-size: 11px;">news.bbc.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/1/hi/uk/7075262.stm"><FONT size="2"><B>Thousands of inserts are to be placed into library books to promote the clients of advertising agencies.</B>
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<FONT size="2">The scheme</FONT></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/1/hi/uk/7075262.stm">aims to cover the UK by the middle of 2008 with around 3m inserts being made available per month.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/1/hi/uk/7075262.stm"><P><FONT size="2">Guy Daines, director of policy at the Chartered Institute of Library and Information Professionals, had mixed feelings about the plan.
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<FONT size="2">"Like every other public institution, finding other income sources is important for libraries and many have been offering readers free bookmarks sponsored by local firms for some time," Mr Daines said.</FONT></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://news.bbc.co.uk/1/hi/uk/7075262.stm"><P><FONT size="2">"Any product placement would have to be incredibly sensitive - in children's books, for example, or with adverts for something like a funeral director.
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<FONT size="2">"There's also people's general dislike of junk mail to consider and the sheer time it will take for librarians to insert them all.</FONT></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/97A0FF03-1106-476F-A0DD-8A1FBEA6D7BD/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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