<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/99be69ea-fd29-485c-ac37-f10b4d71add3/977F94CE-D7CF-47DD-8E05-479421B48FE0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.newscientist.com/article/dn17366-how-celebrities-stay-famous-regardless-of-talent.html" href="http://www.newscientist.com/article/dn17366-how-celebrities-stay-famous-regardless-of-talent.html" style="font-size: 11px;">www.newscientist.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/article/dn17366-how-celebrities-stay-famous-regardless-of-talent.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.newscientist.com/img/F6F52497-2174-4B1B-AD1B-A195D2F68179" alt="Paris Hilton is world famous, but what does she do? (image: Sipa Press/Rex Features)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/article/dn17366-how-celebrities-stay-famous-regardless-of-talent.html"><P class="infuse">A new psychology study helps explain why some stars burn bright, long, long after their talent has faded – if it ever was there to begin with.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/article/dn17366-how-celebrities-stay-famous-regardless-of-talent.html"><P class="infuse">Simply put, says <A target="ns" href="http://www.stanford.edu/~nfast/">Nathanael Fast</A> of Stanford University in California, people need something to talk about. The human desire to find common ground in conversation pushes us to discuss already popular people, he says.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/article/dn17366-how-celebrities-stay-famous-regardless-of-talent.html"><P class="infuse">Many economists have argued that in the market of popular culture, quality marks the difference between popularity and obscurity. For instance, a 1991 study by <A target="ns" href="http://mgt.buffalo.edu/faculty/academic/finance/faculty/mgthamle">William Hamlen Jr</A> of the University at Buffalo, New York,found that an objective measure of vocal harmony predicted album sales, with Barbara Streisand coming out on top in both measures.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newscientist.com/article/dn17366-how-celebrities-stay-famous-regardless-of-talent.html"><P class="infuse">Volunteers who were baseball fans themselves tended to pick an obscure player if they thought they were emailing an expert. Yet the same fans tended to converse about prominent players when they didn't know anything about their correspondent.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/977F94CE-D7CF-47DD-8E05-479421B48FE0/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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