<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/aa73038c-ba0a-494a-9c84-dfd6065f92a8/971FA4FD-6FF0-46D4-B15A-4D80A2CC9004/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://whitepaper.informationweek.com/cmpinformationweek/search/viewabstract/88654/index.jsp?viewed=&alrtId=&referer=DOCUMENT_ABSTRACT_PAGE&trkpg=abstract_related_researchname" href="http://whitepaper.informationweek.com/cmpinformationweek/search/viewabstract/88654/index.jsp?viewed=&alrtId=&referer=DOCUMENT_ABSTRACT_PAGE&trkpg=abstract_related_researchname" style="font-size: 11px;">whitepaper.informationweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://whitepaper.informationweek.com/cmpinformationweek/search/viewabstract/88654/index.jsp?viewed=&alrtId=&referer=DOCUMENT_ABSTRACT_PAGE&trkpg=abstract_related_researchname">o what is the future of PR? A key component of PR in the new age of digital communications is a centralized system for managing all your media contacts, correspondence, activities, news distribution, news monitoring and measurement. With companies expanding globally, the need for centralized PR management has become essential. With everything in a single location, accessible by everyone, you eliminate the time once spent calling and emailing to learn the status of a project or pitch. You no longer sort through filing cabinets and rolodexes searching for a clip or contact. Plus, you can measure and report on your efforts. Ultimately, this gives you essential information to shape and continuously improve your results, and frees you to focus on more strategic activities that will have a greater impact on the organization.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/971FA4FD-6FF0-46D4-B15A-4D80A2CC9004/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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