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Video Game Selection Heavily Influenced by TV, Online Video
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12-2-2008 7:58 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/791d84dc-5bf4-4ed1-9802-dac12d0a87da/96CE994B-F90D-49DA-8A7B-AD32392732FC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/" href="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/">Video Game Selection Heavily Influenced by TV, Online Video</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/35CDD12D-427C-4220-AB45-CEFA83A790B9" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/"><P>More than two-thirds (70%) of consumers who recently bought video games and/or game systems either online or in stores reported some or significant purchasing influence from TV, and 54% reported influence from online video, <A href="http://www.newbusinesshunter.net/archives/430">according to</A> a consumer-choice study from <A href="http://www.ad-ology.net">Ad-ology Research</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/"><P>The <A href="http://www.ad-ology.net/index.cfm?Page=influence">Fall 2008 Media Influence on Consumer Choice Survey</A> also found that nearly half (48.5%) of consumers between ages 18 and 24 had purchased video game products recently, and members of this age group reported even higher rates of influence from information or ads on TV (84.9%) and online video (64.6%).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/"><P>Magazines also had some or significant influence on 57.5% of recent buyers. Men were significantly more influenced by information and advertising in magazines than women (61.4% vs. 53.4%), and when broken down by age group, 25-to-34-year-old purchasers reported the most influence from magazines (68.3%).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/video-game-selection-heavily-influenced-by-tv-online-video-7029/adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/D9EF7EF2-5679-455A-83C6-9799406819DA" alt="adology-video-games-systems-purchases-influenced-advertising-traditional-media-fall-2008.jpg" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/96CE994B-F90D-49DA-8A7B-AD32392732FC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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