<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e1e54956-8d1a-403a-acaa-803e4cd7022f/96C3B3BF-D664-45AA-83F5-D4CB161412A4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage" href="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage" style="font-size: 11px;">www.seomoz.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage"><H1>Struggling Against Google's Greatest Advantage</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage"><P>It's this last test that has the most intriguing results (at least, in my opinion). Because in virtually every instance where qualitative differences weren't glaringly obvious, Google was picked as the best "search engine" without regard for the results themselves:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.seomoz.org/img/1854696F-FCEA-4087-A226-94FB033ACC80" alt="Google Always Wins" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage"><P>Fundamentally, testers find (again and again) that the brand preference for Google outweighs the logical consideration of the search results quality. The problem is, we run up against a situation like this:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.seomoz.org/img/843E98A3-BF8C-4C91-AD5E-A5B1587E1115" alt="Google Mwah Hah Ha" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.seomoz.org/blog/struggling-against-googles-greatest-advantage"><P>If Microsoft or Yahoo! or a start up search engine wants to take market share, they're going to have to think less like a technology company trying to build a better mousetrap and more like a brand trying to win mind share from a beloved competitor. How was it that Pepsi took share away from Coke? Or Toyota from Ford? I seem to recall that it took a lot longer than 10 years.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/96C3B3BF-D664-45AA-83F5-D4CB161412A4/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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