Netflix's Online Movie Dreams


	Netflix's Online Movie Dreams

dewitte

7-2-2008 9:11 PM

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tags:

netflix, streaming, video, lg, roku, dvd

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/451c646c-0468-4e55-823e-3f2ab60a45b0/968F2FDA-6987-4EDC-9125-531ED114495F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.forbes.com/2008/07/02/netflix-roku-box-tech-intel-cx_mji_0702netflix.html?partner=technology_newsletter" href="http://www.forbes.com/2008/07/02/netflix-roku-box-tech-intel-cx_mji_0702netflix.html?partner=technology_newsletter" style="font-size: 11px;">www.forbes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.forbes.com/2008/07/02/netflix-roku-box-tech-intel-cx_mji_0702netflix.html?partner=technology_newsletter"><P>Saratoga, Calif.-based Roku, best known for its networked music player SoundBridge, in May rolled out a set-top box that streams Netflix <B></B>
    (nasdaq:
      <A class="maintkrlink" href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=NFLX">NFLX</A> -
	<A href="http://www.forbes.com/markets/company_news.jhtml?ticker=NFLX">
       news
    </A> -
    <A href="http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=NFLX">
       people
    </A>) movies. The company, in which Los Gatos, Calif.-based Netflix owns a minority stake, says it sold out its first shipment in three weeks. To keep up with demand, Roku has ramped up production in its factory in Asia and is air-freighting units to the U.S., says Tim Twerdahl, Roku's vice president of <A rel="nofollow" href="http://www.forbes.com/afxnewslimited/feeds/afx/2008/06/30/afx5166016.html?partner=lingospot">consumer products</A>.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.forbes.com/2008/07/02/netflix-roku-box-tech-intel-cx_mji_0702netflix.html?partner=technology_newsletter"><P>Twerdahl wouldn't disclose sales figures, but he says Roku calculated initial shipments based on sales of competing digital delivery products such as <B>Apple</B>
    (nasdaq:
      <A class="maintkrlink" href="http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=AAPL">AAPL</A> -
	<A href="http://www.forbes.com/markets/company_news.jhtml?ticker=AAPL">
       news
    </A> -
    <A href="http://www.forbes.com/peopletracker/results.jhtml?startRow=0&name=&ticker=AAPL">
       people
    </A>) TV and Vudu. Twerdahl also says the Roku player won't be limited to Netflix. Later this year, a simple software update will allow the box to stream content from other "big name" providers.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/968F2FDA-6987-4EDC-9125-531ED114495F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>