Playboy Fights Slump With Web Site


	Playboy Fights Slump With Web Site

cpltaiji

8-22-2007 9:33 PM

395 views

tags:

internet, human interest, celebrities

cpltaiji says:

Hmmmmm! This may be a bad move, Hef!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fdfb70c0-3148-4ca0-ba67-1862a2b31369/9637EB3D-8C8B-45B9-9FB4-B1C4249F4705/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811" href="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811" style="font-size: 11px;">abcnews.go.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811">Playboy, Riding Wave of Popularity, Courts College Students in Latest Online Push</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811"><DIV class="photo_lg"><IMG width="413" height="310" id="ap_playboy_VA_070822_ms.jpg" alt="Playboy" src="http://a.abcnews.com/images/US/ap_playboy_VA_070822_ms.jpg" /></DIV><DIV class="caption_lg"><DIV class="container">(AP)</DIV></DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811">
Playboy is heading back to school to boost the bottom line. Riding a wave of renewed popularity among consumers around the globe, Hugh Hefner's Playboy empire is set to launch a sexy social networking site dedicated solely to college students, its latest online venture as it tries to reinvigorate its stagnant finances.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811">
The launch of Playboy U, which has similar features to those found on Facebook, comes as Playboy's 54-year-old magazine continues to lose money and readers.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811">
To compensate, Chicago-based Playboy Enterprises Inc. is embarking on a one of its biggest expansion efforts in years.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://abcnews.go.com/Technology/BacktoSchool/wireStory?id=3511811">
"This is one brand that is relevant to 18 through 81-year-olds," said Scott Stephen, executive vice president of operations for Playboy's entertainment division. "We're looking at this as a way to introduce and escort someone through their adult life."</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9637EB3D-8C8B-45B9-9FB4-B1C4249F4705/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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