This narrative, crafted by Hugo award winner Tony Daniel and University of Texas performance professor Thomas Riccio, is intended to make Zeno into a character that people identify with and want to to see develop — something with the depth of a movie character or a figure from a Homerian epic.

That makes Zeno into as much of a sociological experiment as it is a technical marvel or fun toy.

"The idea is to create a cultural phenomenon and accelerate the use and humanization of the technology,"

Where story, game, reality, toys are not differentiable anymore.