One of my favorite attention grabbing events...


	One of my favorite attention grabbing events...

rickmahn

2-25-2008 9:49 PM

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tags:

hugh mcleod, microsoft, blue monster

rickmahn says:

From blogger and biz card cartoonist Hugh McLeod.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/136fa897-6d2c-43e5-9547-587c09da80f4/95FB58B7-EDDD-4734-BF0D-738CC84DC115/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.gapingvoid.com/Moveable_Type/archives/004444.html" href="http://www.gapingvoid.com/Moveable_Type/archives/004444.html" style="font-size: 11px;">www.gapingvoid.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.gapingvoid.com/Moveable_Type/archives/004444.html"><DIV class="blogbody">
<H3 class="title">"doodling for profits"</H3>
<P><IMG width="383" height="284" border="1" src="http://www.gapingvoid.com/bluemonsterbadge998.jpg" alt="bluemonsterbadge998.jpg" /></p> <P><A href="http://www.businessweek.com/managing/content/feb2008/ca20080220_798280.htm?chan=careers_managing+index+page_top+stories">There's a great little article on the Businessweek website</A> about the power of doodling in the corporate world. <A href="http://twitter.com/stevecla">Steve Clayton</A>, <A href="http://www.gapingvoid.com/Moveable_Type/archives/003388.html">The Blue Monster</A> and myself all get a wee mention. </P><BLOCKQUOTE>In the fall of 2006, a group of senior European executives at Microsoft entered a meeting expecting to see a PowerPoint presentation. Instead, Steve Clayton—then the chief technology officer for Microsoft's U.K. Partner Group—showed them a hand-drawn image of an impish blue creature bearing gnarled fangs and sporting the provocative caption "Microsoft: Change the world or go home." After a few initial gasps, recalls Clayton, the attendees engaged in a lively discussion around the current direction of the company and the brand. "People liked the way it changed the angle of conversation," Clayton says.</BLOCKQUOTE><DIV>Rock on. </DIV><BR />
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<SPAN class="posted">Posted by hugh macleod at February 25, 2008  8:10 PM
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