Controversy Sells!


	Controversy Sells!

proftrader

10-27-2007 8:43 PM

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tags:

marketing, sales, selling, techniques

proftrader says:

Related to post about Sex Doesn't Sell http://blog.photos2view.com/2007/10/13/sex-doesnt-sell.htm

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1c302ef5-0821-4ef0-ba5b-15859c212b09/95D91AF9-3281-4653-9DD1-4FEB5D57153C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/" href="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/" style="font-size: 11px;">www.101christian.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/"><H3 id="post-94" class="entrytitle"> <A rel="bookmark" href="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/">
      Want to Sell More Products? Use Controversy!      </A> </H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/"><P>As a marketer, I found it easy to see through Brown’s, ploy. By creating controversy over his book, he sold 46,000,000+ copies, of “The Davinci Code”. Now he’s laughing all the way to the bank.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/"><P>Writing about controversial subjects is nothing new. Using controversy to promote your products and services is also nothing new.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/"><P>In 1976, Robert Ludlum published “The Gemini Contenders”. Ludlum offered an alternative gospel, written by one of Jesus’s disciples. If recovered by the Nazis, this alternative gospel could destroy the Allied World and lead the Nazis to victory.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/"><P>Creating controversy is a timeless principle you can use to sell your products and services. Just make sure your product lives up to the hype you create. You’ll sell more products that way.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.101christian.com/articles/want-to-sell-more-products-use-controversy/"><P>To create controversy, you need an alternative viewpoint. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/95D91AF9-3281-4653-9DD1-4FEB5D57153C/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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