Selling Ads on Facebook Is a Tempting but Risky Business


	Selling Ads on Facebook Is a Tempting but Risky Business

LorisKnight

9-30-2007 8:59 AM

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tags:

start-ups, tech biz

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a98c35f0-63d4-4ae7-9142-9b9b65fb1f14/95C12AEF-E327-4D73-BAFB-98E2544B43F1/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.wired.com/techbiz/startups/news/2007/09/facebook_ads" href="http://www.wired.com/techbiz/startups/news/2007/09/facebook_ads" style="font-size: 11px;">www.wired.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/techbiz/startups/news/2007/09/facebook_ads"><P>When Facebook founder Mark Zuckerberg announced in May that his company would open its platform to third-party developers, a tingle ran up the spine of every ambitious programmer and Google-struck entrepreneur in Silicon Valley. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/techbiz/startups/news/2007/09/facebook_ads"><P>But while widgets make it fun to show that you've been to 167 cities or that your pimp name is Luscious Dynamite, the really heart-palpitating question remains: If Facebook is not selling ads on these widgets, who's going to make the money?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wired.com/techbiz/startups/news/2007/09/facebook_ads"><P>In the latest internet land grab, at least eight companies have launched advertising networks for Facebook widgets. The players include <A href="http://www.lookery.com">Lookery</A>, <A href="http://www.fbexchange.com">fbExchange</A>, <A href="http://www.cubics.com">Cubics</A>, <A href="http://www.socialmedia.com">Social Media</A> and the latest addition, <A href="http://www.appfuel.com">Appfuel</A>. Several content distributors, including <A href="http://www.rockyou.com">RockYou</A> and <A href="http://www.slide.com">Slide</A>, as well as video-solution provider <A href="http://www.videoegg.com">VideoEgg</A>, have also gotten into the ad game. But the specter looms: Facebook giveth, Facebook can taketh away.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/95C12AEF-E327-4D73-BAFB-98E2544B43F1/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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