Orwellian and Proud of it


	Orwellian and Proud of it

communicatrix

2-6-2007 1:26 PM

672 views

tags:

propaganda, marketing, words, reviews, edmund blair bolles, bolles

communicatrix says:

Nifty review of book by (apparently) scary tool named Dr. Frank Luntz. Thank you, Edmund Blair Bolles. Now I don't have to write my own book, "Why I Got Out of Advertising Before it Ate Me," by Colleen Wainwright.

2 Comments |

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2-6-2007 7:16 PM

ratilfar

Nineteen Eighty Four is not a manual dammit!

Had to vent....

2-6-2007 7:23 PM

communicatrix

Ha ha! Good one.

Totally stealing that line. Thanks.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4b3e1a88-8162-4dbd-9e8e-85cf11d88bd2/95390F96-BB1B-4B94-9801-740E96957867/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://ebbolles.typepad.com/babels_dawn/2007/02/orwellian_and_p.html" href="http://ebbolles.typepad.com/babels_dawn/2007/02/orwellian_and_p.html" style="font-size: 11px;">ebbolles.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ebbolles.typepad.com/babels_dawn/2007/02/orwellian_and_p.html"><P>The book’s central chapter is number four, “How Words that Work Are Created” which describes how to discover things like the way to get people without any inheritance to speak of to support repeal of the estate tax. (Call it a “death tax.”) It’s a short chapter because the method is simple. Gather small groups of people together and let them tell you how to push their buttons. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ebbolles.typepad.com/babels_dawn/2007/02/orwellian_and_p.html"><P>Why does anybody agree to tell would-be manipulators how best to manipulate them? Partly because they are lied to, told that they have an opportunity to let the big guys know how they think and feel. Luntz  says the real point of these kinds of investigations:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://ebbolles.typepad.com/babels_dawn/2007/02/orwellian_and_p.html"><P>It’s a matter of finding the most appealing and persuasive way to present a preexisting proposition or program in a more accurate light. (p. 47)</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/95390F96-BB1B-4B94-9801-740E96957867/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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