Michelin Guide Goes Web 2.0


	Michelin Guide Goes Web 2.0

butesch

6-18-2008 1:53 PM

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tags:

web 2.0, michelin guide, community, travel, rating

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e5d3ecbe-be96-4bf5-b62a-4b097f04db16/95000191-0071-4726-9739-A404F7098F49/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessweek.com/globalbiz/content/jun2008/gb20080617_025922.htm" href="http://www.businessweek.com/globalbiz/content/jun2008/gb20080617_025922.htm" style="font-size: 11px;">www.businessweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/globalbiz/content/jun2008/gb20080617_025922.htm"><H1>Michelin Guide Goes Web 2.0</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/globalbiz/content/jun2008/gb20080617_025922.htm"><H2>The famous red-covered hotel and restaurant guides turn interactive, community-centered, and free. And the effort is boosting book sales </H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/globalbiz/content/jun2008/gb20080617_025922.htm"><P>Now, for the first time, the public is getting a chance to weigh in, thanks to state-of-the-art social networking and Web 2.0 features that take dining and trip-planning to a whole new level. "There are lots of amateur gourmets and seasoned travelers out there with opinions on good food and good restaurants," says Fabienne Latxague, Web site marketing manager for ViaMichelin, the digital arm of the Michelin Group (<A href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=MICP.PA" rel="ticker">MICP.PA</A>), which also makes tires, of course. "We want to engage them and create communities." </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/95000191-0071-4726-9739-A404F7098F49/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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