Nail Down Your Irresistible Offer


	Nail Down Your Irresistible Offer

waltgoshert

5-13-2008 8:01 PM

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tags:

irresistible offer, usp, marketing strategy

waltgoshert says:

Understand why and learn the emotional triggers of your Ideal Clients to nail down your USP and make Irresistible Offers.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c3bfb703-b274-4d1f-a4fd-53ec5e930619/943FEDAD-9B75-467A-8671-C9D0E4AC55E7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/" href="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/" style="font-size: 11px;">www.smallfuel.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/"><H2 class="top"><A href="#">Do You Know Why People Buy From You?</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/"><P><IMG width="480" height="228" class="blogcenteralt" alt="why do people pick you?" src="http://www.smallfuel.com/images/uploads/why-pick-you.jpg" />
When you set up a small business business, you probably have an ideal customer in mind. You probably know the person’s gender, age, economic status, martial status, lifestyle and personality. (If you don’t, then you should do some market research – quickly.) 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/"><P>
This ideal customer is your target. You foresee that this person would buy from you the most often because you sell what this person wants or needs or should have. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/"><P>
The item or service that you sell isn’t the reason people buy from you, either. They don’t want what you sell. <A title="They want something more" href="http://www.smallfuel.com/blog/entry/sell-benefits-deliver-the-goods-and-get-happy-repeat-customers">They want something more</A>. 
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/"><P>
First, take yourself and your business out of the equation. Examine only the reasons why people buy the service or product. Why do they need this item? What solution does this service provide? What goal does the product or service achieve?
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.smallfuel.com/blog/entry/do-you-know-why-people-buy-from-you/"><P>
Now comes the more difficult introspection. Tons of competitors sell what you sell. Why choose you? What makes you special? Here are some ideas to consider:
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