Nearly One-Third of Web Users Watch TV While Surfing


	Nearly One-Third of Web Users Watch TV While Surfing

fuordigital

11-10-2008 5:59 PM

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11-10-2008 10:20 PM

tanyamm

I'm always watching TV while I'm on the computer.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/834f571c-36f5-4747-a0da-4510d5acd084/9429A2A3-D0CE-405B-9769-7F608CF2E57C/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink" href="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink"><H2>Nearly One-Third of Web Users Watch TV While Surfing</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/1973EAEB-ADC6-4E8A-9A91-F4EBE17B6E66" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink"><P>Nearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, <A href="http://www.nielsen.com/media/2008/pr_081031.html">according to</A> research from T<A href="http://www.nielsen.com">he Nielsen Company</A>’s new TV/Internet Convergence Panel. <SPAN id="more-6758"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink"><P>The Convergence Panel, which electronically measures both television and Internet usage in the same homes, also found the heaviest users of the internet are among the heaviest viewers of television. The top fifth of Internet users spend more than 250 minutes per day watching television, compared with 220 minutes of television viewing for people who do not use the internet at all.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink"><P>Additional Convergence-Panel findings:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/nearly-one-third-of-net-users-watch-tv-at-same-time-6758/?camp=rssfeed&src=mc&type=textlink"><li style="margin-left:16px;padding-left: 0px;">Roughly 50% of the Convergence Panel panelists had viewed some streaming content online. The demographics streaming the most included female teens (82%), male teens (64%), men age 18-34 (57%) and men age 35-54 (55%).</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/9429A2A3-D0CE-405B-9769-7F608CF2E57C/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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