Commercials on mobiles

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	Commercials on mobiles

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6-23-2008 12:35 AM

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tags:

mobile, ads, advertising, ads on mobile, ad network, sms, mauj, mkhoj, google

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/d4e494fd-5583-4e38-b132-c89ef5e836a8/941CC49F-B2EE-42DE-96FB-AAD7A1AA7D30/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://unwireindia.com/2008/06/commercials-on-mobiles-are-a-new-rage/" href="http://unwireindia.com/2008/06/commercials-on-mobiles-are-a-new-rage/" style="font-size: 11px;">unwireindia.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://unwireindia.com/2008/06/commercials-on-mobiles-are-a-new-rage/"><DIV class="entry">
					<P><STRONG>The latest tussle for grabbing maximum eyeballs for advertisement will be fought on the mobile platform. The drop in the average revenue per user is forcing <A href="http://unwireindia.com/?s=telecom"><U>telecom</U></A> and related industries to find new avenues for growth.</STRONG></p> <P><IMG alt="mKhoj Logo" src="http://www.mkhoj.com/images/mkhoj_logo.gif" class="alignleft" />The value-added services industry is still fragmented and advertisement within it still remains a small revenue stream. Serious steps ,however, are being taken to increase this. One of these is the formation of mobile advertisement networks.</p> <P><A href="http://unwireindia.com/?s=Mobile+ad+networks"><U>Mobile ad networks</U></A> are just like ad networks on the internet. They comprise a publisher, an advertiser, agency and a technology platform provider. Consider the case of Mumbai-based <A href="http://www.mKhoj.com">mKhoj</A>, a mobile ad network provider, which last week served its advertisement number one billion. On a monthly basis, the company serves 225 million ads on the mobile platform, has 300 partners and has worked with 42-50 brands. All the numbers have been achieved only in the last six months or so.
<A class="more-link" href="http://unwireindia.com/2008/06/commercials-on-mobiles-are-a-new-rage/#more-466">Read the rest of this entry »</A></p> </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/941CC49F-B2EE-42DE-96FB-AAD7A1AA7D30/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>