Batelle on Mobile | Clipmarks


	Batelle on Mobile

brentchapman

12-31-2005 12:16 AM

244 views

tags:

local serach, mobile, im, chat, bots.web 2.0, monetization

brentchapman says:

pointing way to creating more utility around the mobile phone-works well for local search-find restaraunt on upper east side that is kid friendly

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So why am I so on about this? Well, first of all, a mashup of RSS and IM is just a very cool idea. The medium of IM has been underappreciated by nearly everyone in the "media" business for one reason - the leaders of the business didn't use IM. But lord knows the rest of the world sure does. It's an extremely intimate medium, and <a href="http://aimtoday.aol.com/aimbots/index.adp">efforts to push brands and marketing into it </a>have mostly failed because they don't get why IM works - it's a conversation, of course. Most mainstream media attempts to turn IM into a commercial medium have been driven by a goal of forcing marketing content down someone's throat  (a Tyson chicken recipe bot?!! I mean....who wants <em>that</em>?!).
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