JOHN BELL chats up NEAL STEWART


	JOHN BELL chats up NEAL STEWART

cobrandit

7-23-2008 11:40 PM

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cobrandit johnbell nealstewart flyingdogales

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0299ffb1-8bb2-4f64-8ce0-75d9d10a2d79/94123006-0A82-4843-B282-428D78125FDB/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://johnbell.typepad.com/weblog/2008/07/flying-dog-will.html" href="http://johnbell.typepad.com/weblog/2008/07/flying-dog-will.html" style="font-size: 11px;">johnbell.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://johnbell.typepad.com/weblog/2008/07/flying-dog-will.html"><H3 class="entry-header">Flying Dog Will Grow through Word of Mouth</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://johnbell.typepad.com/weblog/2008/07/flying-dog-will.html"><div align="center"><embed src="http://www.youtube.com/v/Obs31pucdDk" height="329" width="400" wmode="opaque" quality="high" type="application/x-shockwave-flash"></embed></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://johnbell.typepad.com/weblog/2008/07/flying-dog-will.html"><P>I had a great meeting with a very smart marketer - <STRONG>Neal Stewart from <A href="http://www.flyingdogales.com/">Flying Dog Brewery</A></STRONG><A href="http://www.flyingdogales.com/">.</A> We connected in his hometown of Denver where he was nice enough to take me out to the premier joint for craft brews in LoDo. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://johnbell.typepad.com/weblog/2008/07/flying-dog-will.html"><OL><li style="margin-left:16px;padding-left: 0px;">He gets word of mouth and so do his customers - he wants the beer bloggers to talk about the brand. While I am sure he would love to have them buy cases, that's not the point. He needs lots of WOM to raise awreness and get more people to try and buy. </LI>
<li style="margin-left:16px;padding-left: 0px;">Neal is fundamentally acclimated for innovation - he is trying new things all of the time. he is courageous by necessity (no $10m ad buy to save him!)</LI>
<li style="margin-left:16px;padding-left: 0px;">He has a small and nimble team - there is no bureaucracy of the big org to slow him down. He just does stuff and learns from each experience. </LI></OL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/94123006-0A82-4843-B282-428D78125FDB/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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