A critical point about freemium

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	A critical point about freemium

egoldstein

7-13-2009 9:07 AM

127 views

tags:

business model, freemium

egoldstein says:

To me, this is the most important point about a freemium business model... the cost of developing and rolling out the free version should be treated as a marketing cost that can eventually set the stage for introduction of premium upgrades down the line.

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7-13-2009 10:49 AM

Kelika

I agree - I have software that I used for free which I eventually purchased premium upgrades. There is even one product that I paid for a premium upgrade even though I don't use the extra features much but I really like the program. Would never have tried it if it wasn't free.

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