Gadget buyers seen as assertive, even arrogant: study


	Gadget buyers seen as assertive, even arrogant: study

A53GG4

6-18-2008 6:45 PM

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tech

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a15c7d31-3f01-44a7-a35d-686199d7bb09/939E0D74-221F-4EA5-8AF8-D9E6F7AE7C41/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.reuters.com/article/technologyNews/idUSSP1737020080618" href="http://www.reuters.com/article/technologyNews/idUSSP1737020080618" style="font-size: 11px;">www.reuters.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/technologyNews/idUSSP1737020080618"><H1>Gadget buyers seen as assertive, even arrogant: study</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/technologyNews/idUSSP1737020080618"><DIV class="timestampHeader">Wed Jun 18, 2008 11:39am EDT</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/technologyNews/idUSSP1737020080618"><P>NEW YORK (Reuters ) - Know someone who loves gadgets and can't wait to buy the newest model? Chances are you would describe them as assertive and a strong leader -- and possibly arrogant, according a U.S. research.<SPAN id="midArticle_byline"></SPAN></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/technologyNews/idUSSP1737020080618"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.reuters.com/img/6EC0B6C5-E4D7-4B5D-90DA-C1FE98E50755" alt="Photo" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/technologyNews/idUSSP1737020080618"><P>An online study evaluating the characteristics of 25,000 American adults found avid technology consumers tended to score highly in personality traits such as leadership, dynamism and assertiveness -- but low in modesty.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/technologyNews/idUSSP1737020080618"><P>"A lot of previous research points to wealthy young males as early adopters of technology," said Sarah Welch, lead researcher at Internet ad network firm Mindset Media that conducted the study in partnership with Nielsen Online.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.reuters.com/article/technologyNews/idUSSP1737020080618"><P>"But this study tells us that there are characteristics beyond age and gender and income that are also extremely highly correlated with tech consumption," she added.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/939E0D74-221F-4EA5-8AF8-D9E6F7AE7C41/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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