<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3b1d20c3-3ad9-4b65-8dd3-951f6a6e1201/92EA3C16-4663-44A5-A95D-BFFE6F6059D4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad" href="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad" style="font-size: 11px;">www.guardian.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.guardian.co.uk/img/5C687F31-DEFA-4D00-8613-8F5A23568776" alt="WWF ad comparing 9/11 and the tsunami" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad"><P>The conservation charity WWF and an ad agency have admitted that a press campaign comparing the loss of life in the New York 9/11 attacks and the Asian tsunami "should never have been made".</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad"><P>The Brazilian press ad, created by local <A href="http://www.guardian.co.uk/media/advertising" tooltip="linkalert-tip">advertising</A> agency DDB Brasil, is called "Tsunami" and uses images of dozens of planes about to crash into New York City skyscrapers to illustrate the scale of the lives lost in the 2004 Asian tsunami.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad"><P>WWF's ad, which also shows the World Trade Center towers destroyed in the terrorist attacks of 2001, was created and approved at the end of last year and appeared briefly in the Brazilian press.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad"><P>In a joint statement yesterday from WWF <A href="http://www.guardian.co.uk/world/brazil">Brazil</A> and DDB Brasil, <A title="posted on the ad agency's website" href="http://www.dm9ddb.com.br/" tooltip="linkalert-tip">posted on the ad agency's website</A>, they admitted that the press ad was "created and approved" for use.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad"><P>"It was created and approved in late 2008, mistakenly, and was solely the result of lack of experience on the part of a few professionals from both parties involved," the joint statement said.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/92EA3C16-4663-44A5-A95D-BFFE6F6059D4/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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