The Power of a Handshake: How Touch Sustains Personal and Business Relationships


	The Power of a Handshake: How Touch Sustains Personal and Business Relationships

Silkweaver

9-30-2008 1:13 PM

657 views

tags:

brain, behavior, neuroscience, oxytocin

Silkweaver says:

Recent research from Zak's neuroeconomics lab has shown that the human brain uses oxytocin to unconsciously assess if a person is trustworthy using our memory of past encounters and all of our senses, including touch. If the stranger is a good match for other trustworthy people, the brain releases oxytocin, telling us it is safe to trust.

Interesting read.

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