How Many People Know Coke’s “Secret Formula”?


	How Many People Know Coke’s “Secret Formula”?

hotdoge3

5-6-2009 8:28 PM

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coke’s“secret formula”?

hotdoge3 says:

No lock and Key? No backup? Not PC.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a3ef44c1-613d-4469-9fb3-78349b1f6fdf/924CA089-A79E-4C26-9970-9B33DEA7E68D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://freakonomics.blogs.nytimes.com/2009/04/28/how-many-people-know-cokes-secret-formula/?ex=1256529600&en=f163ed73cffd089b&ei=5087&WT.mc_id=OP-D-I-NYT-MOD-MOD-M095B-ROS-0509-L2&WT.mc_ev=click" href="http://freakonomics.blogs.nytimes.com/2009/04/28/how-many-people-know-cokes-secret-formula/?ex=1256529600&en=f163ed73cffd089b&ei=5087&WT.mc_id=OP-D-I-NYT-MOD-MOD-M095B-ROS-0509-L2&WT.mc_ev=click" style="font-size: 11px;">freakonomics.blogs.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://freakonomics.blogs.nytimes.com/2009/04/28/how-many-people-know-cokes-secret-formula/?ex=1256529600&en=f163ed73cffd089b&ei=5087&WT.mc_id=OP-D-I-NYT-MOD-MOD-M095B-ROS-0509-L2&WT.mc_ev=click"><H2 class="entry-title">How Many People Know Coke’s “Secret Formula”?</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://freakonomics.blogs.nytimes.com/2009/04/28/how-many-people-know-cokes-secret-formula/?ex=1256529600&en=f163ed73cffd089b&ei=5087&WT.mc_id=OP-D-I-NYT-MOD-MOD-M095B-ROS-0509-L2&WT.mc_ev=click"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/freakonomics.blogs.nytimes.com/img/C87DDC2A-5F33-4BDD-B967-65B13F6CE9FF" alt="INSERT DESCRIPTION" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://freakonomics.blogs.nytimes.com/2009/04/28/how-many-people-know-cokes-secret-formula/?ex=1256529600&en=f163ed73cffd089b&ei=5087&WT.mc_id=OP-D-I-NYT-MOD-MOD-M095B-ROS-0509-L2&WT.mc_ev=click"><P>First, and this is not so important; if two people know the formula, then if something happened to one of them, the formula would not be lost. So what they don’t say, but must
mean, is that there are two people who each know half the formula, and nobody who knows the whole formula.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://freakonomics.blogs.nytimes.com/2009/04/28/how-many-people-know-cokes-secret-formula/?ex=1256529600&en=f163ed73cffd089b&ei=5087&WT.mc_id=OP-D-I-NYT-MOD-MOD-M095B-ROS-0509-L2&WT.mc_ev=click"><P>More fundamentally, there is no way in the world that only two people know Coke’s secret formula. If that were really the case, then the shareholders should be filing suit against management. Are firms allowed to just blatantly lie in their advertising? <SPAN id="more-9873"></SPAN>Not that it matters, but I find it strange that a firm would knowingly say something like this when it is completely untrue. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://freakonomics.blogs.nytimes.com/2009/04/28/how-many-people-know-cokes-secret-formula/?ex=1256529600&en=f163ed73cffd089b&ei=5087&WT.mc_id=OP-D-I-NYT-MOD-MOD-M095B-ROS-0509-L2&WT.mc_ev=click"><P>(As an aside, the question of how much Pepsi would pay to get Coke’s secret formula has a <A href="http://freakonomics.blogs.nytimes.com/2006/07/07/how-much-would-pepsi-pay-to-get-cokes-secret-formula/">surprising answer</A>.)</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/924CA089-A79E-4C26-9970-9B33DEA7E68D/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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