Video Streaming is no Longer an Online Behavior Enjoyed Exclusively by Young Males


	Video Streaming is no Longer an Online Behavior Enjoyed Exclusively by Young Males

fuordigital

11-7-2008 4:43 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3f9239fa-a20d-4f80-a818-b3e77ac144f5/922530B7-5EC4-486E-845A-A1C149574CA9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/" href="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/"><H2><A rev="attachment" href="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/">Online Video Streaming Reels in Women, Older Adults</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/D4852872-A6C9-4D79-B6C4-A62C4DB55477" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/"><P>The popularity of online video services has grown significantly with women and adults over age 35 in the past six months, and is helping close the age and gender gap in the online video audience in the US, <A href="http://www.ipsos-na.com/news/pressrelease.cfm?id=4132">according to</A> recent research from <A href="http://www.ipsos-na.com/">Ipsos MediaCT</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/"><P>Since late 2007, the percentage of female internet users ages 12+ who have streamed a video online in the past 30 days has grown from 45% to 54% - an all-time high for this demographic that is nearly equal to the percentage of men (58%) who have recently streamed video content. The percentage of adults age 35-54 who have recently streamed video online has also risen from 49% to 60% since December 2007.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/8D52767E-1BE1-4520-AD27-CA5BE54BDFEB" alt="ipsos-streamed-video-online-internet-age-gender-june-20081.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/online-video-streaming-reels-in-women-older-adults-6719/ipsos-streamed-video-online-internet-age-gender-june-20081jpg/"><P>Video streaming is no longer an online behavior enjoyed exclusively by young males, according to Ipsos MediaCT. Instead, growth in the online video audience is now being driven by other demographic segments.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/922530B7-5EC4-486E-845A-A1C149574CA9/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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