Dvorak on the Apple iPhone


	Dvorak on the Apple iPhone

rccgd

3-30-2007 9:50 AM

286 views

tags:

apple, iphone, hype, branding, marketing

rccgd says:

If you don't know who John C. Dvorak is? Check out This Week in Tech (TWiT) podcast with Leo Laporte and his blog at http://dvorak.org/ .

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/cb381d0e-6251-491d-8b26-7657d55c7989/904D0B7A-0410-416D-B85C-664602686E1E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://money.cnn.com/news/newsfeeds/articles/djf500/200703281930DOWJONESDJONLINE000947_FORTUNE5.htm" href="http://money.cnn.com/news/newsfeeds/articles/djf500/200703281930DOWJONESDJONLINE000947_FORTUNE5.htm" style="font-size: 11px;">money.cnn.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/news/newsfeeds/articles/djf500/200703281930DOWJONESDJONLINE000947_FORTUNE5.htm"><DIV class="storyheadline">JOHN DVORAK'S SECOND OPINION: Apple Should Pull The Plug On The IPhone</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/news/newsfeeds/articles/djf500/200703281930DOWJONESDJONLINE000947_FORTUNE5.htm"><P>  BERKELEY (Dow Jones) -- The hype over the unreleased iPhone has actually
increased over the past month despite the fact that nobody has seen or used the
device. This, if nothing else, proves the power of branding and especially the
power of brand loyalty.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/news/newsfeeds/articles/djf500/200703281930DOWJONESDJONLINE000947_FORTUNE5.htm"><P>  It's the loyalists who keep promoting this device as if it is going to be
anything other than another phone in a crowded market. And it's exactly the
crowded-market aspect of this that analysts seem to be ignoring.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/news/newsfeeds/articles/djf500/200703281930DOWJONESDJONLINE000947_FORTUNE5.htm"><P>  There is no likelihood that Apple can be successful in a business this
competitive. Even in the business where it is a clear pioneer, the personal
computer, it had to compete with <ORG _moz-userdefined="">Microsoft<ORGID _moz-userdefined="" value="NASDAQ-NMS:MSFT"></ORGID> and can only sustain a 5% market
share.
</ORG></P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://money.cnn.com/news/newsfeeds/articles/djf500/200703281930DOWJONESDJONLINE000947_FORTUNE5.htm">  What Apple risks here is its reputation as a hot company that can do no wrong.
If it's smart it will call the iPhone a "reference design" and pass it to some
suckers to build with someone else's marketing budget.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/904D0B7A-0410-416D-B85C-664602686E1E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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