Gillette is grasping at straws, so to speak, to find new revenue streams with a high-cost campaign to enlist women to send a mass-customized video to their partners. Gina Maniscalco at Lookingood.com was the first to alert me to it, and she raises valid concerns - there are enough hormones generated by these two videos (after watching the first, go to the site promoted at the end of it) to power a small army over a cliff!