The research was conducted through two experiments with university students. In the first, they were asked to complete a scrambled sentence task involving 40 sets of four words each. By underlining any three words, a sentence could be formed. For the neutral condition, the task contained 40 sets of neutral words, but for the cleanliness condition, half of the sets contained words such as ‘pure, washed, clean, immaculate, and pristine’. The participants were then asked to rate a series of moral dilemmas including keeping money found inside a wallet, putting false information on a resume and killing a terminally ill plane crash survivor in order to avoid starvation.

The second experiment saw the students watch a ‘disgusting’ film clip before rating the same moral dilemmas. However, half the group were asked to first wash their hands.

Wow – fascinating!

This reminds me of the day when my boss walked in, looked at our Accounting Manager and said, "I was thinking about you in the shower." Of course it was a great idea that he had come up with, but it took awhile for us to actually hear it above the laughter.

actually, I usually think out things in the tub, have done for a long time, relaxing and peacefullness can really help!