Web Design is 95% Typography


	Web Design is 95% Typography

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11-20-2006 2:26 AM

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tags:

design, fonts, randall, james

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11-22-2006 12:41 AM

hoxton

in the world of site dealing with user created content this becomes even more relevant - when looking at many "web2.0" sites with content striped out, the actual design componants are very basic.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a311b137-d58a-4d3c-812f-f556777f9a62/8F5185A3-6D69-43DD-BBEF-D44B137601E3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ" href="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ" style="font-size: 11px;">www.google.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ"><H2 class="item-title">
<A href="http://ajaxian.com/archives/web-design-is-95-typography">Web Design is 95% Typography</A>
</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ"><P>This is a touch off-topic, but important for those that want to build killer web applications :)</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ"><P>The iA folks have written a post on <A href="http://www.informationarchitects.jp/the-web-is-all-about-typography-period">Web Design is 95% Typography</A> (including a follow up <A href="http://www.informationarchitects.jp/webdesign-is-95-typography-partii">part two</A>).</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ"><P>
95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ"><P>95% may be a touch inflammatory of course, but I think there is an important point here.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ"><B>Where usability gurus usually fail</B></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.google.com/reader/shared/17260735075448773474?c=CO6Qn4WwuIgCMCQ"><UL>
	<li style="margin-left:16px;padding-left: 0px;">The text lines (measure) are too long.</LI>
	<li style="margin-left:16px;padding-left: 0px;">100% scalable is not a reader friendly solution: Don’t make me think, ok, but don’t make me resize my window either.</LI>
	<li style="margin-left:16px;padding-left: 0px;">Lack of whitespace.</LI>
	<li style="margin-left:16px;padding-left: 0px;">Lack of active whitespace.</LI>
	<li style="margin-left:16px;padding-left: 0px;">Linespacing is too narrow.</LI>
	<li style="margin-left:16px;padding-left: 0px;">The text blocks are not well alined.</LI>
	<li style="margin-left:16px;padding-left: 0px;">Too many font sizes.</LI>
	<li style="margin-left:16px;padding-left: 0px;">Pictures are badly placed and disrupt the ease reading.</LI>
	</UL></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8F5185A3-6D69-43DD-BBEF-D44B137601E3/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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