Worst Cereals Are Most Heavily Marketed to Kids


	Worst Cereals Are Most Heavily Marketed to Kids

jay8h

10-27-2009 1:19 PM

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10-27-2009 5:32 PM

Jorjor

Should this reallly be surprising? I'm willing to bet that the "non-cereal eaters" don't get any breakfast whatsoever.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/408b32d7-f5bc-40c7-b6c2-0b224ac12c74/8DA36573-B069-4A76-9D3A-9AFDC31D2E46/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.newser.com/story/72520/worst-cereals-are-most-heavily-marketed-to-kids.html" href="http://www.newser.com/story/72520/worst-cereals-are-most-heavily-marketed-to-kids.html" style="font-size: 11px;">www.newser.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newser.com/story/72520/worst-cereals-are-most-heavily-marketed-to-kids.html"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.newser.com/img/5794E954-2EF6-40A2-83BC-35D7832BD4FC" alt="Kellogg cereals that make up individual servings in..." /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.newser.com/story/72520/worst-cereals-are-most-heavily-marketed-to-kids.html"><P>
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                        Cereals marketed to kids are drastically less nutritious than those pitched to adults, despite industry promises to clean up its act, finds a new study from Yale’s Rudd Center for Food Policy and Obesity. The study confirms what a quick glance at the cereal aisle would tell you: Cereals aimed at kids have 85% more sugar, 60% more sodium, and 65% less fiber than their adult counterparts.
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                            “Industry self-regulation is an abject failure,” says the Rudd Center’s director. “The worst cereals are being marketed very heavily to children.” A Kellogg spokesman says it has a strict standard on what to market to kids under age 12, and General Mills argues that cereal eaters are more nutritious than non-cereal eaters. But those companies own the top spots on the study’s least nutritious list with General Mills’ Reese’s Puffs in first and Kellogs’ Corn Pops in second.
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