<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4344dc9b-29ac-4a29-b0b1-b1d713dad40e/8D8D13C4-88C1-473D-BAE1-A9D0A391EAF9/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/04/20/mcl_rlbk.html#comment25996" href="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/04/20/mcl_rlbk.html#comment25996" style="font-size: 11px;">journalism.nyu.edu</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/04/20/mcl_rlbk.html#comment25996"><H4 class="subhead">"McClellan, Bush, Cheney, and Rove proved there were other ways. Replace news management with press nullification. Drop the persuasion model, in favor of the politics of assent. Choose non-communication to demonstrate that you ought not to be questioned (it only helps our enemies.)"</H4></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/04/20/mcl_rlbk.html#comment25996">Scott McClellan was a different kind of press secretary, sent to do a different job than the one people had done from that podium before</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/04/20/mcl_rlbk.html#comment25996">First, McClellan was a necessary figure in what I have called <A href="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2005/07/16/rll_back.html">Rollback</A>— the attempt to downgrade the press as a player within the executive branch, to make it less important in running the White House and governing the country. It had once been accepted wisdom that by carefully “feeding the beast” an Administration would be rewarded with better coverage in the long run. Rollback, the policy for which McClellan signed on, means not feeding but starving the beast, while reducing its effectiveness</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://journalism.nyu.edu/pubzone/weblogs/pressthink/2006/04/20/mcl_rlbk.html#comment25996"> and demonstrating to all that the fourth estate is a <A href="http://www.newyorker.com/fact/content/?040119fa_fact2">joke</A>.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8D8D13C4-88C1-473D-BAE1-A9D0A391EAF9/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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