1 in 10 Brand Searches Led Away from the Brand Website


	1 in 10 Brand Searches Led Away from the Brand Website

fuordigital

11-24-2008 7:33 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4d00559c-b70d-40ca-bd14-2c4dda8efefc/8C918DD5-A25F-4455-B11C-C6717720AB1A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://weblogs.hitwise.com/us-heather-hopkins/2008/11/post_2.html" href="http://weblogs.hitwise.com/us-heather-hopkins/2008/11/post_2.html" style="font-size: 11px;">weblogs.hitwise.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/us-heather-hopkins/2008/11/post_2.html"><H3>1 in 10 Brand Searches Led Away from the Brand Website</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/us-heather-hopkins/2008/11/post_2.html"><P>Our analysis considered the 30 leading e-commerce brands in the Airlines, Appliances and Electronics, and Insurance categories and revealed that in the four weeks ending September 27th, 2008 an average of 87% of searches for the top branded search terms (i.e. “southwest airlines”, “usaa”, “best buy”) sent visits to the brand owner’s website.  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/us-heather-hopkins/2008/11/post_2.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/weblogs.hitwise.com/img/290A33D0-34E7-4707-BBA9-4562F62A53DB" alt="American Airlines Brand Searches.png" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://weblogs.hitwise.com/us-heather-hopkins/2008/11/post_2.html"><P>This week we are publishing a report on online brand protection. This issue is huge for marketers with our research showing that more than 1 in 10 US Internet searches for leading brands is led away from the brand owner's website. When you search for a brand in the phone book, you don't find that brand's competitors listed. But when you search online, that brand's fiercest competitors often appear in the sponsored listings. Online businesses need to be aware of the extent of the problem and to understand the best ways to deal with threats. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8C918DD5-A25F-4455-B11C-C6717720AB1A/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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