Sony Recycles Ads To Make Point About E-Waste


	Sony Recycles Ads To Make Point About E-Waste

kennedych

8-29-2008 9:08 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8572050c-c379-447e-b091-0480338f0c1b/8C2A58A8-1FB8-447E-9067-FE19DDB52F44/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536" href="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536" style="font-size: 11px;">www.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536"><SPAN class="articleHeadline">Sony Recycles Ads To Make Point About E-Waste  </SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.mediapost.com/img/CBE04009-E3F2-40E4-9142-6F8C101B7A79" alt="Sony Ad " /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536">Sony Electronics and Waste Management Recycle America are teaming up to raise awareness of the importance of recycling electronics.    </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536"><P class="articleText">
To that end, the companies will stage an event in Boston on Sept. 13 wherein the first 2,000 consumers to drop off their old electronics at Gillette Stadium receive a free "environmentally friendly" cloth tote. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536"><P class="articleText">
And Sony is recycling an old television ad promoting what looks like 
one of its first Beta video recorders and players. Superimposed near the end are these words: "We're recycling our old 1970s commercials to remind you to recycle your old electronics." TV and newspaper print ads will run over the next couple of weeks prior to the Boston event and then roll out to other markets such as Phoenix,
Austin, Texas, and Atlanta. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536"><P class="articleText">
Along with Waste Management, Sony has collected about 9.2 million
pounds of electronic waste. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89536"><SPAN class="articleText">by Laurie Sullivan, Friday, Aug 29, 2008 5:00 AM ET</SPAN></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8C2A58A8-1FB8-447E-9067-FE19DDB52F44/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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