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Consumers Don't Hate Ads After All, Survey Says
EddieIsSteady
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7-16-2009 5:19 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/13e99958-6907-467f-983b-89cda1a6e4eb/8BA7D6ED-21EA-4E46-8B4A-19132FD4D223/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c" href="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c" style="font-size: 11px;">www.adweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c">Consumers Don't Hate Ads After All, Survey Says</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c">They may not quite be grateful for advertising. But consumers realize it pays the bills for much of the content they enjoy -- and, for that matter, that it helps the economy to function. Those are among the significant findings of a newly released global survey by Nielsen, AdweekMedia's parent company.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c">Conducted in some 50 markets in March and April, the polling found 67 percent of respondents agreeing (including 14 percent agreeing "strongly") that "Advertising funds low-cost and free content on the Internet, TV, newspapers and other media." Likewise, 81 percent agreed (22 percent strongly) that "Advertising and sponsorship are important to fund sporting events, art exhibitions and cultural events." </blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content7.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c" href="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c" style="font-size: 11px;">www.adweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/agency/e3iaa05fecf97736efdfa04ec9453cd255c"> There was a particularly large gain for "ads before movies" -- from 38 percent then to 52 percent now -- which suggests that objections to such ads are fading as people become more accustomed to them. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8BA7D6ED-21EA-4E46-8B4A-19132FD4D223/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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