<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/fb40f1fe-43ee-45e1-83a4-e683855a6408/8BA797FA-7E39-456F-A5A2-96F25C5CE743/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html" href="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html" style="font-size: 11px;">smartpei.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html"><P class="blockquote">We have to <STRONG>be the new </STRONG>to make the change. </P><P class="blockquote">We have to <STRONG>build the new</STRONG> to make the change. We have to <STRONG>tell the story of the new in the new way</STRONG> to make the change. When enough us of live it, do it and have told the story, the world will change.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html"><P><A href="http://www.jarche.com/2009/06/fridays-finds-6/">Harold Jarche</A> pointed me to <A href="http://blogs.harvardbusiness.org/bregman/2009/06/the-best-way-to-change-a-corpo.html">this excellent article</A> by Peter Bregman that says the same thing is  a very different language. Snip:</P><DIV class="blockquote"> To start a culture change all we need to do is two simple things:<BR /></DIV><OL><li style="margin-left:16px;padding-left: 0px;">Do dramatic story-worthy things that represent the culture we want to create. Then let other people tell stories about it.</LI> <BR /><li style="margin-left:16px;padding-left: 0px;">Find other people who do story-worthy things that represent the culture we want to create. Then tell stories about them.</LI></OL></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html">if you want managers and employees to communicate more effectively, stop checking your computer in the middle of a conversation every time the new message sound beeps. Instead, put your computer to sleep when they walk in your office.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html"> We live by stories.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html"> We can change our stories and be changed</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://smartpei.typepad.com/robert_patersons_weblog/2009/06/you-say-tomayto-and-i-say-tomahto-hbr-and-rob-on-the-power-of-stories.html">by them.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8BA797FA-7E39-456F-A5A2-96F25C5CE743/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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