Online video builds engagment & metrics

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	Online video builds engagment & metrics

misterboh

5-21-2008 11:55 AM

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5-21-2008 12:11 PM

dgreplay

Here's a stat to note: NYT reported that 10 hrs. of video are uploaded to YouTube every minute...

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2ba97256-6cdd-4647-a9db-869c94c6ad62/8B6E07DA-FBE9-4360-B29F-467DFE4F1A9F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.mediapost.com/metrics_insider/?p=61" href="http://blogs.mediapost.com/metrics_insider/?p=61" style="font-size: 11px;">blogs.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.mediapost.com/metrics_insider/?p=61"><P>At the risk of oversimplification, once upon a time Websites were made out of pages.  Today, they are made out of pages and videos (and other rich media and dynamic content.)  This is a fundamental sea change in the way online content is presented, distributed and consumed, and it is happening quickly. Consider: at comScore, <A href="http://www.comscore.com/press/release.asp?press=2223">we reported that in February 2008</A>, Americans consumed 13% more videos than in the previous month; and the year over year growth was a somewhat astounding 64%.  Perhaps even more astounding: for the most recent month reported (March 2008), <EM>Americans spent 77% more time with online video than a year ago.  </EM>By any criterion, online video is a growth medium.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8B6E07DA-FBE9-4360-B29F-467DFE4F1A9F/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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