Paid Search Projected to Grow to $11.1 billion by 2011


	Paid Search Projected to Grow to $11.1 billion by 2011

tessafraser

10-31-2006 10:21 AM

264 views

tags:

search marketing, search engines, online marketing, paid search

tessafraser says:

The more money, the more need for accountability and fraud protection.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/aa4ff34a-f3f6-4164-a7e3-8a222281710b/8B226281-DC26-4906-B9CF-FE062260FC11/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.destinationcrm.com/print/default.asp?ArticleID=6454" href="http://www.destinationcrm.com/print/default.asp?ArticleID=6454" style="font-size: 11px;">www.destinationcrm.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.destinationcrm.com/print/default.asp?ArticleID=6454"><FONT class="body">
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</TD><TD width="3"> </TD></TR></TBODY></TABLE>Search marketing currently represents the hottest segment of online advertising and the temperature will only continue to rise, according to a new report from Jupiter Research. "U.S. Paid Search Forecast" finds that paid search marketing spending will grow rapidly in the next few years, jumping from $6.5 billion in 2006 to $11.1 billion in 2011. This projected compound annual growth rate will be driven both by consumer demand and company performance. Higher levels of search traffic, improved yield management by search engines, and vertical search opportunities will all contribute to this ramped up interest. However, Jupiter advises that as spending swells, attention to budget monitoring and optimization must increase as well.</FONT></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8B226281-DC26-4906-B9CF-FE062260FC11/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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