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	ESPN ML Biz Model

sowmyanarayan

7-21-2006 3:21 PM

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mobile

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8c72de02-fe53-4502-9726-ba8496a92a00/8B0114A9-44EC-411C-81EA-87B48D7B8F7F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.moconews.net/mobileespn-mvno-revenue-modeling-estimates.html" href="http://www.moconews.net/mobileespn-mvno-revenue-modeling-estimates.html" style="font-size: 11px;">www.moconews.net</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.moconews.net/mobileespn-mvno-revenue-modeling-estimates.html"><DIV id='post-20839' class='post'><a name="post-20839"></a>
					<table><tbody><tr><td></td></tr><tr></tr></tbody></table><img src="http://www.moconews.net/markerwh.gif">&nbsp;<span id="posttitle-20839" class="posttitle">MobileESPN MVNO Revenue Modeling Estimates</span>
			<br><span class="calendar">Related Topics: <a rel="category tag" title="View all posts in Sports" href="http://www.moconews.net/c/sports/">Sports</a>, <a rel="category tag" title="View all posts in MVNO" href="http://www.moconews.net/c/mvno/">MVNO</a>, <a rel="category tag" title="View all posts in MobileESPN" href="http://www.moconews.net/c/mvno/espn/">MobileESPN</a> —                <a href="http://www.moconews.net/mobileespn-mvno-revenue-modeling-estimates.html">Permalink</a> - <a href="http://www.moconews.net/mobileespn-mvno-revenue-modeling-estimates.html#comments">Comments (3)</a>              [by rafat]</span> <a title="EMail This Post"   href="http://www.moconews.net/wp-content/plugins/email/wp-email-popup.php?p=20839"><img alt="E-Mail This Post/Page" src="http://www.moconews.net/wp-content/plugins/email/images/email.gif" border="0"></a> 
			<p>I’ll get in trouble for posting this, but what the heck…if they ask to take it down, I will.
Anyway, following on the Merrill Lynch <a href="http://www.moconews.net/merill-lynch-analyst-time-to-pull-plug-on-mobileespn-mvno.html">research note yesterday</a>, asking Disney to pull the plug on its MobileESPN. The chart in the note details the revenue modeling which ML analysts have come up with.
I still don’t think it is a good idea to give it such a short shrift. It need more takes and iterations and the industry and Disney needs to be willing to be patient on that. It might be that the bottomline considerations and shareholders/Wall Street might not allow that leeway, but that would be  a shame.
<img src="http://www.moconews.net/wp-content/uploads/2006/07/espnmvnomodel1.gif">
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