Social Media Grows in Spend among Interactive Marketers despite the recession.


	Social Media Grows in Spend among Interactive Marketers despite the recession.

iCoastal Net Designs

6-15-2009 4:25 PM

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social media, social media marketing

iCoastal Net Designs says:

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a1fbbb89-a466-4ab2-9cf7-e409dd8c901b/8AD76D26-2440-4937-BA83-72F5903CC2B3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090611/FREE/906119995/1115/FREE" href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090611/FREE/906119995/1115/FREE" style="font-size: 11px;">www.btobonline.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090611/FREE/906119995/1115/FREE"><DIV class="bb_headline_20px">Forrester: Interactive marketers stick to tried and true</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090611/FREE/906119995/1115/FREE">Cambridge, Mass.—With marketing budgets tight because of the recession, interactive marketers are relying on tried-and-true tactics and shying away from committing dollars to emerging channels such as mobile and online video, according to a new Forrester Research report.
<P>The survey, “Interactive Marketing Channels to Watch in 2009,” which polled 204 interactive marketing professionals online in March, found that more than 90% are clinging to direct response tactics such as e-mail and search. Meanwhile, spending on online video advertising is stagnant, with 66% of marketers involved, the same percentage as last year.
</P><P>The Forrester study does show strength in one relatively new area. Investment in social media is growing, with 64% of respondents already investing in social applications such as podcasts, widgets, user-generated content and blogs, and another 22% expecting to do so within the next 12 months.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8AD76D26-2440-4937-BA83-72F5903CC2B3/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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