Also (click through to the source for the links on these):

I Want That! How We All Became Shoppers
No Logo: No Space, No Choice, No Jobs
Weapons of the Weak
a book called The Hidden Injuries of Class by Richard Sennett and Jonathan Cobb, and it's more about how capitalism defers and damages people's dreams
definitely check out Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism by Daniel Harris. The section on the grotesque lurking within cuteness is hilarious and right-on
Heath & Potter's Rebel Sell (Also known as Nation of Rebels,) which makes the distinction between mass society (capitalism as monotonous efficiency, everyone buying the same thing) and consumerism (I am what I own, I must own something new and different in order to be young and unique.) I think it's a really important distinction that a lot of books…totally miss…beware anti-massification arguments masquerading as anti-consumerism arguments
Can't Buy My Love by Jean Kilbourne

Thanx Great Post!