How people evaluate a web site's credibility


	How people evaluate a web site's credibility

muccelmic

1-3-2007 7:24 AM

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business

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1-3-2007 8:04 AM

bohica29

great demographic info source!

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		<TABLE width="100%" height="25" cellspacing="0" cellpadding="0" border="0"><TBODY><TR><TD width="25" valign="top"><IMG alt="" src="http://www.guuui.com/images/old_posting.gif" /></TD><TD><H3>How people evaluate a web site's credibility</H3></TD></TR></TBODY></TABLE></DIV>
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		<P>Consumer WebWatch has published a research report by B. J. Fogg and the Stanford Persuasive Technology Lab on how people evaluate web sites' credibility. 100 sites in 10 content categories were studied and total of 2,684 people completed the survey.</P><P>When asked to comment on site's credibility, the top 10 issues addressed by the survey participants was:</P><P>1. Design Look (46.1%)<BR />2. Information Design/Structure (28.5%)<BR />3. Information Focus (25.1%)<BR />4. Company Motive (15.5%)<BR />5. Information Usefulness (14.8%)<BR />6. Information Accuracy (14.3%)<BR />7. Name Recognition and Reputation (14.1%)<BR />8. Advertising (13.8%)<BR />9. Information Bias (11.6%)<BR />10. Writing Tone (9.0%)</P>		<P>Links:
</P><UL>
								<li style="margin-left:16px;padding-left: 0px;"><A href="http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_TOC.htm">The research report How Do People Evaluate a Web Site's Credibility?</A> <A target="_blank" href="http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_TOC.htm"><IMG width="15" height="11" align="bottom" alt="Open%20link%20in%20new%20window" src="http://www.guuui.com/images/buttons/new_window.gif" /></A></LI>
								<li style="margin-left:16px;padding-left: 0px;"><A href="http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_part1_overall.htm">Discussion on why visual design is so prominent in the study</A> <A target="_blank" href="http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_part1_overall.htm"><IMG width="15" height="11" align="bottom" alt="Open%20link%20in%20new%20window" src="http://www.guuui.com/images/buttons/new_window.gif" /></A></LI>
							</UL>
		<P></p> <P class="dimmed"><A href="http://www.guuui.com/../profile.php?uid=136">Henrik Olsen</A>
		 - March 04, 2003		 		 </p> <P class="postingCategories">
		See also: <A title="More%20postings%20on%20Credibility%2C%20Trust%20and%20Privacy" href="http://www.guuui.com/browse.php?cid=155">Credibility, Trust and Privacy</A> (6)  <A title="More%20postings%20on%20Visual%20design" href="http://www.guuui.com/browse.php?cid=32">Visual design</A> (16)  <A title="More%20postings%20on%20Research" href="http://www.guuui.com/browse.php?cid=48">Research</A> (101)  		</p> </DIV>
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