Seth always asks some interesting questions and in this post he wonders who, in the organization, communicates the cultural wisdom to their customers. He defines cultural wisdom as a form or "sophistication" about current social norms, values, fashions and design. It is obviously more than just that but it is hard to define and it is harder to utilize in your work with your target customers. The sad part is that your customers will assess their level of trust vs mistrust of you and your company if you don't try.

How do you determine what is cuturally wise? How do you communicate it? Who is responsible for the interpretation and delivery of cultural wisdom in your organization? Share your thoughts at http://thirstyfish.info by clicking the comment link or tweet us a reply at http://www.twitter.com/thirstyfishinfo