Yes, this is my worry as well... and so I ask, why can't Webkinz rise above this? Bring in more challenging material? They need to "pump it up" soon, or kids will tire of rearranging their virtual rooms, and hopefully, also tire of endless, mindless buying.

Or maybe this will serve as a "vaccine" and they'll move all the way through the consumerism-dark-side, and come out on top, realizing that all this junk doesn't make their stuffed animal (or themselves) any happier.