Marketing's New Religion. Conversion the Metric of Choice.

Search Options	close
Search the following clips: All Clips

news science politics food economy art
technology health internet religion psychology

Sign Up Install Learn More Login


	Marketing's New Religion. Conversion the Metric of Choice.

iCoastal Net Designs

6-15-2009 4:47 PM

435 views

tags:

internet marketing, interactive marketing

iCoastal Net Designs says:

All I can say is no kidding. Conversions means dollars, as in return on dollars spent for the conversions. Though "knowing your brand" by impressions, etc...could still lead to conversions in the long term making it harder to track relevancy.

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from June 15, 2009

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/5113be2a-159b-478b-9d5d-25510dadf769/87DB76D2-06F7-4DC2-9ECF-8C288ECF196F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66" href="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66" style="font-size: 11px;">www.adweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66"><H3 class="lg">Most Marketers Ignore Brand Metrics Online</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.adweek.com/img/415A3847-F7A7-4C12-A5C9-DBF61F5EC635" alt="adweek/photos/stylus/80312-DownChart.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66"><DIV>
A new survey of top marketers by Forbes.com confirms that the Web
has far to go to prove itself as a vehicle for brand building. When
asked what measures they used to gauge success, just 31 percent
said brand building topped the list, and 14 percent said
reach.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66"><DIV>
Direct marketing metrics, on the other hand, scored highly. About
82 percent of those surveyed identified conversions as the leading
gauge, 55 percent said registrations and 51 percent said
clicks.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66"><DIV>
The most widespread digital marketing still employs old-school
approaches such as e-mail and search optimization, both of which
were used by 74 percent of respondents. In comparison, 38 percent
used CPM buys on Web sites and 28 percent ran video ads.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.adweek.com/aw/content_display/news/digital/e3i372a427229d39d58f8364a7a9cd54c66"><DIV>
Looking ahead, viral marketing, SEO and behavioral targeting were
the tactics most frequently identified for budget increases in the
next six months. Ad networks fared worst, with 53 percent
anticipating decreases.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/87DB76D2-06F7-4DC2-9ECF-8C288ECF196F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips