Branding Education


	Branding Education

odeady

1-14-2008 4:40 AM

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odeady says:

This is an interesting analysis of branding as it might apply to higher education. The author attempts to apply what we can learn from the successful use of the Starbucks brand to the potential of branding a major university.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3db644a3-aaa1-44f4-a291-041dda7d76ff/87596E17-A1F5-4012-A1FC-93A07B3D8B2D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.brandchannel.com/print_page.asp?ar_id=184&section=brandspeak" href="http://www.brandchannel.com/print_page.asp?ar_id=184&section=brandspeak" style="font-size: 11px;">www.brandchannel.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandchannel.com/print_page.asp?ar_id=184&section=brandspeak"><table background="undefined" bgcolor=""><tr><TD width="592" valign="top" class="text"><SPAN class="title"> 
                      Two Schools of Thought on Branding Education </SPAN><BR /><SPAN class="text">by <A href="#author"><FONT color="#000000">Rex Whisman</FONT></A>
                      <BR /><DIV>
                      <SPAN class="author_date"><I><FONT color="#666666">January 14, 2008</FONT> issue</I></SPAN>
</DIV>
<SPAN class="text"><B>
TRADITIONAL AND CONTEMPORARY APPROACHES
</B>
<P>
If you’re like me, you find yourself standing in line more often than you want to admit waiting for your local Starbucks barista to take your next order. An event we repeat over 
and over while paying double what we would at the competition. During one recent visit 
a colleague and I were discussing how colleges and universities long for the day when their stakeholders—prospective and current students, faculty, staff, donors and the 
general public—are able to tell their “story” on a consistent basis, observe employees display on-brand behavior and experience customers line up to be served, just like at Starbucks. My conviction that colleges and universities can turn this aspiration into reality is confirmed by watching my fellow Starbucks patrons waiting for their coffee.</P></SPAN>              
</SPAN></TD></tr></table></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/87596E17-A1F5-4012-A1FC-93A07B3D8B2D/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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