Jones Does Fast Fashion


	Jones Does Fast Fashion

Lauren Sherman

2-14-2008 9:50 AM

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Lauren Sherman says:

Jones Apparel Group wants to start implementing the H&M fast-fashion model in its sportswear lines from Anne Klein, Nine West, etc. We wonder if this is a right move, given the age of the group's target consumer. Aren't they more concerned with quality then trends?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/dfda53d4-a111-40bf-900e-e9aa049d81d4/8675F780-E560-4013-96FE-C0AB421326FB/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.wwd.com/issue/article/today/122595?src=rss" href="http://www.wwd.com/issue/article/today/122595?src=rss" style="font-size: 11px;">www.wwd.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.wwd.com/issue/article/today/122595?src=rss">Jones Apparel Group wants to be more like H&amp;M.<BR><BR>The apparel vendor, 
which on Wednesday reported narrower fourth-quarter losses, said it is looking 
to turn goods more quickly, aiming for the same fast-fashion model used by the 
Swedish retailer and its competitor, Zara.<BR><BR>Wesley R. Card, Jones' chief 
executive officer, told WWD that the company is pushing more toward following a 
"speed-to-market" approach. "It's the Zara and H&amp;M model [and] the way we 
need to be," he said</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/8675F780-E560-4013-96FE-C0AB421326FB/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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