Signs of Our Lives


	Signs of Our Lives

abailart

12-29-2007 5:30 AM

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tags:

barthes, consumer semiotics

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/716aa3dc-aca2-4d27-a8cd-9f57e0fe6d5e/85BD48E4-393F-4159-BBA9-73821AB425A4/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.edstrong.blog-city.com/mass_culture__the_hidden_persuaders.htm" href="http://www.edstrong.blog-city.com/mass_culture__the_hidden_persuaders.htm" style="font-size: 11px;">www.edstrong.blog-city.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edstrong.blog-city.com/mass_culture__the_hidden_persuaders.htm">Myth-spinners’ and ‘perception managers’<P> are the creators of ‘imagined wants’</P><P>A ubiquitous myth is bottled mineral water,</P><P> a ‘positive’ icon of a post-McDonalds,</P><P> health-conscious generation with</P><P> unblemished complexions and youthful zeal</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edstrong.blog-city.com/mass_culture__the_hidden_persuaders.htm"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.edstrong.blog-city.com/img/ACF7908A-2C8E-47C9-9089-B8469D920130" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edstrong.blog-city.com/mass_culture__the_hidden_persuaders.htm"><CENTER><H2>Modern mythologies propagate the ideals<P> of free-and-easy capitalism,</P><P> ‘Consumption for all! </P><P>And the ‘Captains of Industry’ can provide you</P><P> with all you could possibly want!’ </P><P>Even those values which once seemed</P><P> incommensurable with what the market could offer us</P><P> Good health - drink Volvic water and Coca-Cola with vitamins</P></H2></CENTER><BLOCKQUOTE><BLOCKQUOTE>Roland Barthes' <A href="http://thinkingculture.blogspot.com/2004/12/mythologies-roland-barthes-sana.html">Mythologies</A> (1957) would often interrogate pieces of cultural material to expose how bourgeois society used them to assert its values upon others.</BLOCKQUOTE></BLOCKQUOTE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.edstrong.blog-city.com/mass_culture__the_hidden_persuaders.htm">For Roland Barthes, nothing was état-zero; nothing is devoid of meaning. Even the most humdrum objects and gestures of mass culture are capable of disseminating powerful and potentially pernicious secondary meanings.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/85BD48E4-393F-4159-BBA9-73821AB425A4/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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