JuiceCaster Joins 5W

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	JuiceCaster Joins 5W

Amanda Mooney

6-16-2007 1:44 PM

421 views

tags:

publicrelations, newmedia, web2.0, juicecaster, pr, marketing, socialmedia, youtube, myspace, amandamooney

Amanda Mooney says:

5W is an aggressive PR powerhouse. It will be interesting to follow this account and the growth of this new YouTubeian development on the web

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6a76adac-71c4-40c6-a728-550986969636/85904B7D-373E-4F30-BBBF-90F72779B8DC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.prweek.com/us/sectors/technology/article/663193/5W-wins-JuiceCaster-account/" href="http://www.prweek.com/us/sectors/technology/article/663193/5W-wins-JuiceCaster-account/" style="font-size: 11px;">www.prweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.prweek.com/us/sectors/technology/article/663193/5W-wins-JuiceCaster-account/">NEW YORK: JuiceCaster has hired 5W PR as its AOR to raise consumer awareness about its mobile social networking platform.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.prweek.com/us/sectors/technology/article/663193/5W-wins-JuiceCaster-account/">In addition to regular media channels, outreach will include a viral marketing campaign that allows users to try the device and then tell others about it, Lieberman said.  “The overall message is that your online life doesn’t have to different from your life.”</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.prweek.com/us/sectors/technology/article/663193/5W-wins-JuiceCaster-account/">Lieberman said the awareness campaign is underway and will be evaluated by the new users, site traffic, and content downloads it generates. He said JuiceCaster plans a long-term partnership with 5W.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/85904B7D-373E-4F30-BBBF-90F72779B8DC/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>